Expanded Roundup: Event Strategies


Marketers from 11 U.S. lotteries share insights on their event strategies, including choosing the best types of sponsorships (fairs, festivals, and concerts) for player outreach.

Questions Answered:


What events (fairs, festivals, concerts) will you sponsor/engage with this year? If applicable, what physical presence will you have at the event?

In the past few years, have you made any changes to your event strategy that were either a success or a failure? What did you learn?

If you have a physical presence at an event, what types of activations/engagement opportunities do you employ and why?

Do you have certain KPIs you measure success with for events?