Lotteries and players love oversized tickets. But did you know that lotteries can lose up to 50% of their retail penetration because popular oversized tickets don’t…
Day: April 25, 2024
Vermont may be the new king of Fast Play games. The industry knows Fast Play by many names: PlayNow, InstaPlay, Print ‘n Play, EZ Play, Print…
On February 6th, at 3 p.m., Derek Gwaltney, founder of Atlas Experiences, has a moment to himself. He is in the historic Ryman Auditorium in Nashville,…
West Virginia Lottery hosted a new type of treasure hunt for their players at the Charleston Dirty Birds Light the Night event. The contest ran from…
Facebook Twitter LinkedIn Marketers from 11 U.S. lotteries share insights on their event strategies, including choosing the best types of sponsorships (fairs, festivals, and concerts) for…
Commercial TV Advertisements “Nothing Surprises a New Yorker – Bonkers” by the New York Lottery, shared on April 4, 2024, highlights the excitement of new monthly…