Washington’s Lottery launched its $10 Triple Play instant game in June, which features three licensed Alchemy3 properties—Skee-Ball®, Pop-A-Shot and Cornhole Cash. The ticket design resulted from…
Browsing: Vendor Story
This past May, the Ohio Lottery reached a monumental sales achievement, reaching more than $1 billion in vending sales. Coronavirus hindered consumer sales and changed the…
The top licensed brand report examines consumers’ favorite licensed brands instant games each year. La Fleur’s Magazine surveyed Alchemy3, IGT, Pollard Banknote and Scientific Games for…
With about 20 weeks until the festive season, many Lotteries are planning their holiday marketing. Among those factoring the digital channel into the mix is the…
Washington’s Lottery saw an opportunity to reimagine what a regional office could be. As the lease was coming up on one of their offices and noting…
Atlas Experiences, LLC and Luke Combs have entered into an exclusive partnership to offer North American lotteries Living Lucky with Luke Combs, a multi-state linked instant…
Cost efficiency has always been a theme for the worlds state lotteries; how best to maximize revenue for good causes in a responsible way. Frank…
https://vimeo.com/580955767/506168a434 Taking a creative and progressive approach to marketing led to instant success for the National Lotteries Control Board of Trinidad & Tobago (NLCB). An extended…
In case you hadn’t heard, Scientific Games launched the rebranded SGZONE™ this summer. The website is command central for lotteries using licensed properties across instant, draw…
Come on down! THE PRICE IS RIGHT® will be celebrating its 50th Season, and what better timing for the newest linked instant game for North American…