Digital Technology continues to transform retail by changing the ways of engagement for consumers, their micro-moments and their purchasing path. It is commonly accepted that the viability of retail spaces all around the world is being challenged by the rise of e-commerce, the overabundance of retail space and changes in consumer behavior. Furthermore, COVID-19 changed [...]
Instant Win Gaming (IWG), the leading supplier of digital e-Instant games to NASPL/WLA-member lotteries, congratulates the Virginia Lottery for being the first in the U.S. to launch progressive jackpot enabled e-Instant games. IWG’s progressive jackpot module combines the digital entertainment of e-Instant games with the proven excitement of jackpot-style prizing commonly associated with lottery draw [...]
Players are embracing moves to deliver more draw game excitement with better odds, bigger prizes, a second chance to win, and the chance to multiply wins. Compared to other games of chance, draw games have traditionally offered a somewhat passive play experience: Consumers buy a ticket and wait for the drawing to find out if [...]
In a year of uncertainties, shutdowns and shifts in consumer behavior, primary instant game partnerships are demonstrating that when the going gets tough, protecting performance and profits is possible. “All 10 of the Top 10 performing lotteries in the U.S. for instant game per capita sales are operating at a high level of success with [...]
Alchemy3’s Ultimate Online Shopping Spree and Spending Spree solutions are gaining traction with lotteries preparing to launch these exciting A3 programs beginning spring, 2021. “We know that the COVID-19 pandemic has impacted online retail,” said Alchemy3 President Jeff Schweig. “And lotteries asked us for a solution that provides players with desirable prizes without putting them [...]
Schafer Systems conducted a recent pilot test program that evaluated the addition of lighted side panel instant ticket dispensers at select Kansas Lottery retailers. During the test period of July 12, 2020 to October 3, 2020, participating retailers experienced over 31% average growth in instant ticket sales over the same period last year, compared to [...]
How To Manage A Crisis: Test Assumptions. Do the Math. Mind the Mission. Teach. As the world careened out of control after the pandemic was announced on March 11 and multiple state governments ordered U.S. lotteries to send their employees home as a precaution, the path looked treacherous. But when you drive onto black ice, [...]
Even where digital wagering is not yet permitted, lotteries can digitize the retail experience to increase player engagement and provide a contactless player journey. Giving lottery players the same cashless payment options commonly used for other everyday purchases was an industry priority even before the pandemic. With new safety concerns, the time is now to [...]
INTRALOT, Inc. CEO Byron Boothe believes that in crisis, new opportunities arise. He described INTRALOT’s priorities as three-fold: “1) Focus on opportunities to help our partners overcome these difficult times by proposing meaningful promotions and actions that will be easy to implement and have positive ROI in the short-term. 2) Be transparent not just to [...]
The COVID-19 disruption not only brought significant changes to our everyday lives and the way we do business, but to our consumers’ behavior as well. In order to swiftly respond to these changes, Alchemy3 optimized many of their existing products with their Go Out and Play umbrella campaign. Designed to help lotteries understand how relevant [...]
