By Spurrier Group Many decisions a lottery makes about their game portfolio is a bit of a bet. Whether it’s adding a new draw game, a…
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For the past two seasons, Allwyn has been a proud partner of Formula 1 and the McLaren Mastercard Formula 1 Team. What drew Allwyn to F1…
For years, lottery marketing teams have often viewed experiential prizing through a simple lens: how many winners get to go. In this traditional view, “bigger” has…
By Frank Cecchini, Evoplay Everyone is drawn to the possibility of an unexpected win. It is a simple human instinct, and one that explains much of…
Throughout his career, Manny Atwal has helped organizations navigate change, solve complex business challenges, and drive sustainable growth across lottery, gaming, liquor, and other regulated industries.…
For more than two decades, game indexing has given the lottery industry a shared language for performance. An index of 100 signals average sales within a…
Marco Tasso has seen the lottery business from nearly every angle, having held various senior leadership roles at Brightstar Lottery and its predecessor company, including as…
What happens when a higher-frequency lottery game gains a new digital way for distribution through allowing customers a way to order tickets using an app? Early…
One of television’s most iconic game shows, Let’s Make A Deal, is built on a simple but powerful premise: The magic lies in the unknown; what…
The ballroom at Austin’s Westin Downtown pulsed with anticipation as contestants stepped toward the stage one by one. Colored lights flashed across giant “POWER BLITZ” graphics…