For the past two seasons, Allwyn has been a proud partner of Formula 1 and the McLaren Mastercard Formula 1 Team. What drew Allwyn to F1 wasn’t just the size of the audience, though it is enormous and growing, or the global reach. And it’s not just the natural connection between our brands, which are fueled by the power of anticipation, hope, and possibility delivered through world-class entertainment experiences. It was the opportunity to make Allwyn’s commitment to the communities we serve more visible, in real time, at the moments when people are already paying attention.
That’s what sits behind the F1® Allwyn Global Community Award. At four Grand Prix races last season, Allwyn made a donation of $114,000 USD (€100,000) to a local charity connected to each race destination. This year, seven organizations will receive the F1 Allwyn Global Community Award, which will almost double the funding that was provided in year one.
Some of the great organizations that have received the Allwyn Global Community Award in 2026 so far include:
- Canada’s La Tablée des Chefs, with the mission to recover meals for families facing food insecurity
- Austria’s Sindbad Mentoring, an organization which is opening STEM career pathways for young people
- UK’s Starlight Children’s Foundation, whose new “Health Play Practice Educator” role is helping make hospital stays less frightening for seriously ill kids.
Later this season, F1 fans will get to vote for their favorite initiative of those shortlisted, as we want to give fans the chance to show us what they value in their communities.
There’s another detail we’re proud of too: Allwyn branding is prominently displayed on the McLaren drivers’ harnesses. This is not a coincidence, it’s very intentional to highlight something we care strongly about. The harness exists to keep drivers safe at high speeds and is a crucial part of the sport. Allwyn believes that play should never come at the cost of safety, and therefore responsible gaming isn’t just a footnote to our brand, it’s part of the frame.
Our commitment to building stronger communities is also behind Allwyn’s sponsorship of the McLaren Racing NEXT program. Through McLaren Racing NEXT, now in its second year, Allwyn helps fund a five-day immersion for 25 young women pursuing STEM degrees, pairing them with mentors to help provide them with a foothold in these valuable industries. This is exactly the kind of long-horizon investment we believe good-cause funding should support, helping open doors for people at the start of their careers.
Our partnerships are intended to be an extension of why lotteries exist in the first place, to fund good causes and to do it responsibly. We look for platforms that let us do both in front of a wider audience, highlighting what the lottery makes possible. That’s the story we hope this partnership tells: not a logo on a car, but a set of values we’re proud to embody.
Allwyn North America provides built-for-purpose iLottery technology and operational support to lottery operators across the United States. With over 20 years of global lottery expertise, Allwyn combines advanced technology with deep operational knowledge to help lotteries maximize returns for good causes while delivering exceptional player experiences.