Within the lottery industry, sales from Extended Play tickets remains one of the instant game category’s most important growth centers. Word-based formats in particular have delivered…
Browsing: Vendor Story
As the lottery industry continues to evolve and modernize, more U.S. jurisdictions are offering digital sales. While online sales channels are growing, player expectations are shifting,…
In 2025, Brightstar Lottery had the fastest growing iLottery customers in North America, embraced innovative technologies using AI, and secured significant future contracts. We sat down…
At Pollard Banknote, we love a good Crossword game. Our history in the category dates back to 1994, when our Innovations team developed the industry’s first translucent…
As terminal-based products continue to grow and digital lottery accelerates, the U.S. draw games market is becoming increasingly portfolio-driven. While headline-grabbing jackpots remain powerful, sustained growth…
Beneath the towers of a medieval castle rising from California’s wine country, the ground shook as two armored knights on 2,000-pound horses thundered toward each other.…
When the New Hampshire Lottery set out to modernize its digital ecosystem, the vision extended well beyond launching individual products. The Lottery defined a clear set…
To get your copy of Brightstar’s new report on consumer trends that impact lottery, download at: BrightstarLottery.com/2026TrendReport. Across much of the past decade, Brightstar Lottery has…
Our industry has known for years that in-person conversations between customers and store clerks related to lottery, including topics like new games, jackpots, or winners at…
Karri Paavilainen, Vice President, Services, Brightstar Lottery, discusses Brightstar’s exciting new Game Recommendation Engine, which offers players personalized eInstant game recommendations via a game lobby. How…