Nebraska Lottery
Tate Schneider, Media and Events Manager, Nebraska Lottery
What events (fairs, festivals, concerts) will you sponsor/engage with this year? If applicable, what physical presence will you have at the event?
Taste of Omaha, Nebraska State Fair, NEBRASKALAND Days, as well as several county fairs, home and garden shows, and festivals.
We usually operate a 10’ x 30’ trailer with adjoining 10’ x 10’ tents to sell our products, as well as offer Spin and Win opportunities for players who make qualifying purchases. Additionally, we offer sample tickets and offer to educate new players about our products.
In the past few years, have you made any changes to your event strategy that were either a success or a failure? What did you learn?
At many of these events, our regular customers will come back, time and again. We’ve found that if they make a qualifying purchase to spin our prize wheel, they don’t usually want additional premium items, so we allow substitutions of a $5 Scratch ticket.
- Do you incorporate a prize wheel? Have you tried any other form of game?
We do have a drawing box at each event to gather information for our database. The items we draw for range from Scratch tickets to Husker Football tickets (in Nebraska that is a hot commodity).
- Do you sell tickets?
Yes
Do you have certain KPIs you measure success with for events?
Our events team operates as a marketing expense and the main goal of the team is to create positive interactions among players, whether they are veteran players or someone who has never used our products. We aim to create as many positive experiences with people as possible. So, we factor in the costs of event operations against the number of sales we make to gauge whether we had enough interactions to justify our attendance.