In June 2025, the New York Lottery backed its annual Pride message with something concrete. For the whole month, it showcased the work of five LGBTQIA+…
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In July, Russian lottery operator Stoloto launched a pilot for Instant Board Game. This concept mimics the game play of classic games like Monopoly and The…
Moments ago, I snapped up 1,000 “Yes” shares that Carlos Alcaraz will win the Men’s French Open at 51 cents apiece. Should Alcaraz clinch his second…
Would you rather have a single slice from a large pie or a bigger slice from a smaller pie? This question illustrates the dilemma of profit…
Terri Markle and Bruce La Fleur announced their retirement on stage at La Fleur’s 2024 Austin Conference on November 19. There were a few gasps in…
Twenty-three U.S. directors shared their lottery resolutions for 2025. Their comments reveal an industry-wide focus on driving engagement through modernization and meaningful connections—both with staff and…
If you venture deep into Oregon’s forests, you might catch a glimpse of Bigfoot. But at an Oregon Lottery retailer, you’re guaranteed to see him along…
In July 2024, the Ontario Lottery and Gaming Corporation (OLG) and Lotto Max launched Thrift Drop, a promotion that allowed Ontarians the chance to buy limited-edition…
In today’s marketplace, inclusive marketing’s success is hardly surprising. It reflects America’s ever-growing diversity. In 2020, the U.S. Census Bureau projected multiracial, Hispanic and Asian American…
Facebook Twitter LinkedIn Marketers from 11 U.S. lotteries share insights on their event strategies, including choosing the best types of sponsorships (fairs, festivals, and concerts) for…