Snow fell as commissioners, executive directors, marketing staff, finance personnel, agency partners, vendors, and I arrived at a beautiful resort in Vermont. It was the fall…
Browsing: Magazine Feature
By Robert Tirloni, La Fleur’s Magazine When the pandemic broke out in early 2020, millions were sent home to work. Five years later, more and more…
Pennsylvania Lottery For FY25, we have been actively working on updating our Welcome Series email and text messaging flow for new signups with offers like coupons…
In June 2025, the New York Lottery backed its annual Pride message with something concrete. For the whole month, it showcased the work of five LGBTQIA+…
In July, Russian lottery operator Stoloto launched a pilot for Instant Board Game. This concept mimics the game play of classic games like Monopoly and The…
Moments ago, I snapped up 100 “Yes” shares that Carlos Alcaraz will win the Men’s French Open at 51 cents apiece. Should Alcaraz clinch his second…
Would you rather have a single slice from a large pie or a bigger slice from a smaller pie? This question illustrates the dilemma of profit…
Terri Markle and Bruce La Fleur announced their retirement on stage at La Fleur’s 2024 Austin Conference on November 19. There were a few gasps in…
Twenty-three U.S. directors shared their lottery resolutions for 2025. Their comments reveal an industry-wide focus on driving engagement through modernization and meaningful connections—both with staff and…
If you venture deep into Oregon’s forests, you might catch a glimpse of Bigfoot. But at an Oregon Lottery retailer, you’re guaranteed to see him along…