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Alchemy3
Great brands do more than simply look good on a ticket, they spark excitement, tell a story, and give players another reason to engage. From iconic road trips to legendary gaming and larger-than-life entertainment, these were the licensed brands that stood out in fiscal 2026.
Legends of Lucha Libre combines strong cultural relevance with high-energy entertainment, creating instant impact at retail. The brand’s colorful characters, iconic masks, and broad demographic appeal help lotteries attract attention and engage players. Its flexibility also extends beyond the ticket through appearances, events, and promotional experiences that generate excitement and deepen player engagement.
Airstream taps into the enduring appeal of travel, adventure, and life on the open road. The brand’s iconic imagery and lifestyle positioning make it a natural fit for instant tickets, prize promotions, and experiential rewards. Players connect with the opportunity to win memorable experiences, giving lotteries a compelling platform with broad consumer appeal.
Space Invaders continues to prove the strength of classic gaming brands in the lottery category. Its iconic imagery and nostalgic appeal resonate with longtime fans while remaining relevant to younger audiences. Combined with a successful draw and iLottery games, the brand has demonstrated its ability to engage players across both retail and digital channels.
Brightstar Lottery
Delighting players and delivering sales with Brightstar games.
Ghostbusters™: Ghostbusters continues to be a strong omnichannel lottery performer. Multiple film releases and a multigenerational fan base, paired with Brightstar’s Infinity Instants™ game art and iconic movie assets, have resulted in increased sales and brand affinity, with most recent launches in Massachusetts and New Jersey, and more in the pipeline.
Wheel of Fortune: Around the globe and across lottery channels, Wheel of Fortune games drive success with nearly 100% brand recognition, eye-catching Infinity ticket art and multiple iLottery games, and engaging second-chance promotions with appealing VIP experiences. With most recent launches in Virginia, North Carolina, and Mississippi, and several more in the works, the Wheel will continue to spin on in lottery through 2034.
iHeartRadio: With 250 million+ monthly listeners on 850+ radio stations and an equally massive digital network, iHeartMedia is the audio category leader. The brand and its astounding media expertise have helped the Texas and South Carolina Lotteries reach players wherever they listen. Local on-air personalities serve as lottery brand ambassadors, speaking directly to players to let them know about good causes, top prizes, and amazing second-chance experiences at iHeartRadio’s nationally recognized events.
Ghostbusters ™ & © 2026 Columbia Pictures Industries, Inc. All Rights Reserved.
©2026 Califon Productions, Inc.
©2026 iHeartMedia + Entertainment, Inc. All Rights Reserved.
Pollard Banknote
Pollard Banknote’s top-selling licensed brands, JAWS, Back to the Future and Frogger, lead from our Retro Arcade and Entertainment collections. Available across retail and digital channels, these brands create powerful opportunities to deliver fully integrated, cross-platform experiences that harness cultural relevance to drive player acquisition and engagement.
JAWS continues to make waves, delivering record-breaking performance and strong player appeal. This year’s activations immerse players through dynamic digital extensions, experiential prizing to Martha’s Vineyard, and innovations like Spectrum Scratch FX®, all powered by the brand’s iconic cinematic legacy.
Back to the Future launches have been brought to life with iconic Time Machine replicas, fueling high-impact marketing campaigns and immersive experiences that captivate players and spark excitement. Through nostalgia-driven storytelling inspired by the franchise’s legendary journey through time, these activations have leveraged a rich suite of brand assets and editorial content to amplify campaigns, maximizing reach and impact.
Frogger stands as Pollard Banknote’s best-selling licensed brand of all time, with both new and repeat launches proving its enduring appeal and strong in-market performance. Each game builds on a proven formula, leveling up ticket designs with premium features such as Raised Gloss Ink and jurisdiction-specific details that boost retail visibility.
© Universal City Studios LLC and
Amblin Entertainment, Inc. All Rights Reserved.
©Konami Digital Entertainment
Scientific Games
With a portfolio of 100+ licensed brands, Scientific Games puts the science behind branded omnichannel games, conducting extensive consumer research that delivers performance. In FY2025, the company’s licensed branded games represented $3.5B in sales for North American lotteries. These three powerful brands were top choices for players thanks to their familiarity and timeless appeal:
MONOPOLY is again the industry’s No. 1 brand, bringing iconic, brand-immersive play experiences to scratch, Fast Play and digital games, with an all-new MONOPOLY eInstant coming soon from SG Studios.
The only authentic LOTERIA brand in lottery is No. 2 with original Don Clemente images and traditional Latin American bingo-style play, available in multiple price points that add color to product portfolios and grow sales.
At No. 3, the JURASSIC WORLD brand made its lottery game debut. The film franchise’s massive fan base roared, with players on the hunt to experience omnichannel play. A second-chance Linked Game offered an opportunity to win a trip of a lifetime to Hawaii with a chance to win up to $1 million in a themed event.
© Universal City Studios LLC and Amblin Entertainment, Inc. All Rights Reserved.
LOTERIA ™/©: Licensed by Don Clemente, Inc. 2026. All Rights Reserved.
MONOPOLY TM, ® & © 1935, 2026 Hasbro.