Every lottery operator today is navigating the same tension: how do you build for digital-first players without unsettling the retail network that helped build the business…
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Kentucky, are you ready to unlock your new game playing experience? This intriguing call to action greeted players on the Kentucky Lottery website earlier this year,…
Ken Andrey and Byron LaFleur discuss connected lottery player experiences across retail and digital channels.
By Byron La Fleur PJ, the manager of a Fry’s Food and Drug supermarket in Phoenix, Arizona, watched the Arizona Lottery’s promotion unfold in his store.…
In today’s lottery apps, some of the most active players can also be the least visible. They open the app regularly. They check winning numbers. They…
By Joseph L Cosgriff, Director of Security, NCEL For decades, the lottery industry has relied on a simple yet critical assumption: That the systems that determine…
Digital lottery platforms have transformed how lotteries understand players and deliver value, enabling a connected experience that extends beyond the moment of purchase. Pollard Banknote’s Amy…
By Frank Cecchini, Head of Lottery, Evoplay Players are changing, and so are their desires. Today’s emerging adults have grown up on highly entertaining and immersive…
Players can often pinpoint what they enjoy about a favorite lottery game relative to its play style, mechanics, prizes, or odds. Yet the total experience extends…
For more than five decades, the lottery experience has been defined by a simple, satisfying moment: buy a game, scratch to reveal and see if you’ve…