For all the discussion surrounding digital innovation, mobile technology, and emerging player engagement strategies, one fact remains unchanged across the lottery industry: lottery is still overwhelmingly…
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In an increasingly crowded entertainment landscape, lotteries face the same challenge as nearly every consumer brand: capturing attention in a world overflowing with choices. For scratch…
The Canadian Lottery Coalition has named Molly Cormier as its Executive Director, effective March 30. Cormier joins the Coalition from Atlantic Lottery, where she most recently…
Inside Imagine Experience’s Monaco shoot for Texas Lottery.
Most people kick off a free Friday evening with dinner plans or a movie. In March 2025, Scott Michalczyk kicked his off by reimagining how lotteries…
By Frank Cecchini, Head of Lottery, Evoplay Lotteries and iGaming serve different ecosystems. Lottery games tend to be conservative, with a slower pace and lower payouts…
Kara Sparks, Director of Products, Pennsylvania Lottery After much anticipation, we put a little “pop” into every day and launched CASH POP™ on November 18, 2025.…
Katie Luetkemeyer, Draw Games Product Manager, Missouri Lottery We retired one of our legacy in-state jackpot Draw Games, Lotto, and introduced MO Millions on Oct. 19.…
Facebook Twitter LinkedIn Mini Draw Game Roundup: Florida Lottery Mini 1 Min Read Hayley Ross, Game Portfolio Manager, Florida Lottery In April of 2025, we enhanced…
Brian Griesenbrock, Product Manager, Nebraska Lottery The Nebraska Lottery launched Nebraska Pick 4 on September 21, 2025. The game’s performance is meeting our expectations with…