8. Poutine for Life For those of you who have not yet accepted the one true way to eat fries, I understand your hesitancy for why…
Browsing: Compilation
La Fleur’s Magazine surveys North American lotteries each fiscal year for their top-selling non-$1 instant ticket. Below is a roundup of lottery marketers who provided their…
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Limited Rollouts Ammie Smith, Director of Product Development, South Carolina Education Lottery In FY23, we decreased the number of $1 game launches from 17 to 9…
Appeal Avi Levy Instant Marketing Director, Mifal Hapais (the Israeli National Lottery) All lotteries want instant tickets to appeal to new players. A customer who comes to a…
Strategic Player Catering North Carolina Education Lottery’s (NCEL) The North Carolina Education Lottery’s (NCEL) scratch-off portfolio plan shows how its response to changes in players’ preferences…
Strengthening “Core” Games Erin León, Product Manager, Northstar New Jersey As seen across the industry, player spending continues to migrate towards premium price point games. In…
Balancing Price Points Susan S. Clayton, Director of Products, Louisiana Lottery Our marketing strategy for $1 and $2 scratch-off games aims to strike a balance between…
Launch Cadence Dale Bowersock, Scratch Ticket Strategy Coordinator, Texas Lottery The demand for higher price points and the limited bins available at retail has forced the…
Research and See Christopher Rogers, Deputy Director, Marketing and Products, Arizona Lottery The Arizona Lottery is closely watching the sales of lower price point scratchers. Internally,…