Browsing: Compilation

Appeal Avi Levy Instant Marketing Director, Mifal Hapais (the Israeli National Lottery) All lotteries want instant tickets to appeal to new players. A customer who comes to a…

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Launch Cadence Dale Bowersock, Scratch Ticket Strategy Coordinator, Texas Lottery The demand for higher price points and the limited bins available at retail has forced the…

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Research and See Christopher Rogers, Deputy Director, Marketing and Products, Arizona Lottery The Arizona Lottery is closely watching the sales of lower price point scratchers. Internally,…

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