Facebook Twitter LinkedIn Mini Draw Game Roundup: Florida Lottery Mini 1 Min Read Hayley Ross, Game Portfolio Manager, Florida Lottery In April of 2025, we enhanced…
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Illinois Lottery Richard Fairbanks, VP of Retail, Allwyn North America This year, we renovated the Illinois Lottery’s kiosks and presence at O’Hare International Airport, which is…
Abby Morgan, Director, Marketing & Product Development, Oklahoma Lottery ChatGPT and Midjourney have become essential tools in our marketing department, helping us generate creative content and…
New Hampshire Lottery Kelley-Jaye Cleland, Chief Product & Program Officer Last year, we went out to bid for a new iLottery contract, which was awarded to…
La Fleur’s Magazine surveyed lotteries on their best-selling eInstant games (North America: FY24 & Europe: Calendar 2023.) ALC Atlantic Lottery Corp. (ALC) relaunched eInstant games in…
Anonymous Threats: Some are more obvious than others; obviously, other forms of legal gambling are becoming more prevalent in our states, such as sports betting. However,…
Football season is here, and the latest lottery scratch-offs and second-chance promotions are hitting the field. From cash prizes to VIP game-day experiences, these new tickets…
The top non-$1 instant games sold in North America shared similar characteristics: high price points, high prize payouts, and compelling themes. Below is a roundup of…
Illinois Lottery Richard Fairbanks, VP Retail Performance We are partnering with leading lottery vendors to develop flagship lottery stores. In each store, we are streamlining and…
The landscape of marketing strategies continues to evolve, with influencer campaigns emerging as a force in the digital realm. This compilation unveils the strategies, measurement metrics,…