Research and See Christopher Rogers, Deputy Director, Marketing and Products, Arizona Lottery The Arizona Lottery is closely watching the sales of lower price point scratchers. Internally,…
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Downsizing Gaylene Gray, Instant Product Manager, Washington Lottery We have reduced our $1 games in the past fiscal year from three to two in market. Our…
Facebook Twitter LinkedIn Montana Lottery Launches Retailer Training Video Series By Daniel Iverson, Content Manager, Montana LotteryWhile some challenges vary by jurisdiction, others apply to all…
The Pennsylvania Lottery used a feline theme for its “Lottery Literacy – Curiosity” Responsible Gambling campaign. It launched in late August 2022. The lottery leveraged paid…
Josh Whiteside, Director of Marketing We are extremely proud of our Cash Pop campaign we launched early last year. Taking a unique and modern approach to…
Maura McCann, Director of Marketing What advertising campaign were you most proud of last year? Love such an easy question or maybe it’s the stellar campaign…
Ed Farley, Chief Marketing Officer Our 50th Anniversary campaign was a celebration of our customers, retailers, employees, and the communities that the Lottery supports… What we…
Edie Frakes, Vice President of Marketing Lotteries must capitalize on the recent gigantic jackpot runs with Powerball and Mega Millions and keep the new and occasional…
M. Quinn Dossett, Vice President, Marketing Probably our $3 Shake It Up! Campaign in February 2022 was my favorite. The reason is that this ticket is…
Danielle Snidow, Deputy Director, Marketing We were very pleased with our first paid Social Media/ Influencer campaign, in which we partnered with three West Virginia Haunted…