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    You are at:Home»Magazine»Compilation»Kentucky Lottery – Jackpots = Player Funnel
    Compilation

    Kentucky Lottery – Jackpots = Player Funnel

    February 14, 20231 Min Read
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    Edie Frakes, Vice President of Marketing

    Lotteries must capitalize on the recent gigantic jackpot runs with Powerball and Mega Millions and keep the new and occasional players we may have picked up in the player funnel. We have to continue to engage them with offers and winning experiences outside just the “OMG” sums of money the jackpot offerings have, which means cross-promoting iLottery, Scratch and other draw games.

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