Edie Frakes, Vice President of Marketing
Lotteries must capitalize on the recent gigantic jackpot runs with Powerball and Mega Millions and keep the new and occasional players we may have picked up in the player funnel. We have to continue to engage them with offers and winning experiences outside just the “OMG” sums of money the jackpot offerings have, which means cross-promoting iLottery, Scratch and other draw games.