Research and See
Christopher Rogers, Deputy Director, Marketing and Products, Arizona Lottery
The Arizona Lottery is closely watching the sales of lower price point scratchers. Internally, a cross-functional team has been established that includes members of research, sales, and products. A group of graduate interns from Arizona State University is also examining the $1 sales as part of their Capstone project. While current findings demonstrate there is an opportunity to remove the $1 scratcher and make way for new additional higher price points, independent retailers still value the $1 game. Additionally, we did see renewed interest in the price point in FY23, which may be a factor tied to inflation and limited discretionary spending. We foresee a day when the $1 price point will be obsolete, but at this time we are continuing to monitor the sales data and retailer sentiment.