Josh Whiteside, Director of Marketing
We are extremely proud of our Cash Pop campaign we launched early last year. Taking a unique and modern approach to advertising by creating a lifestyle brand for our consumers, we saw fantastic sales and heavy interest in the game. This lifestyle-take on the game was very vague on the game characteristics and gameplay, but that did not hold our consumers back from playing or understanding. Cash Pop has continued to thrive throughout the year, which helped us launch a second campaign that focused more on gameplay later in the year.
We are currently excited about the Livin’ Lucky with Luke Combs promotion that will launch for us in March around our $5 scratch-off. We have a ton planned with events around the state and can’t wait to see this promotion come to life.
For us, being a cash-only, no-online-sales state, we will heavily focus on player acquisition through our new rewards program that will launch this summer. This will help us gain some crucial insights into our consumers playing habits and help us understand what drives our players. We are really looking forward to finding out what happens to those infrequent players who enter our space after a large jackpot run. How do we keep them engaged in Lottery when the jackpots drop off?