Danielle Snidow, Deputy Director, Marketing
We were very pleased with our first paid Social Media/ Influencer campaign, in which we partnered with three West Virginia Haunted Places to spread the word about the Run, Scream, Hide Campaign. The results were phenomenal and we sold out at the warehouse for the $2 Scream ticket and the $5 Run ticket in record time.
We will continue the combination of paid social media (Facebook and Instagram) in partnership with an influencer campaign. We are currently running a WWE campaign on social along with a social-only second chance drawing utilizing Woobox to select the winner for the SummerSlam Elimination Challenge (six-week WWE tickets social-based second chance drawing).
We are utilizing Facebook/Woobox to collect email addresses through Social Contests which we will utilize when we launch iLottery.