Abby Morgan, Director, Marketing & Product Development, Oklahoma Lottery
ChatGPT and Midjourney have become essential tools in our marketing department, helping us generate creative content and eye-catching visuals in a fraction of the time it used to take. From crafting engaging social media copy to designing promotional graphics, these AI-powered platforms have streamlined our workflow, saving us both time and money. By automating repetitive tasks and enhancing our creative capabilities, we’ve been able to focus more on strategy and innovation, maximizing efficiency without sacrificing quality.
Artificial intelligence has significantly enhanced the way we operate and market the Oklahoma Lottery. AI-powered tools like ChatGPT and Midjourney have streamlined our content creation, allowing us to generate engaging marketing copy, social media captions, and promotional visuals faster and more efficiently. This has saved us valuable time and resources while maintaining high-quality creative output. Additionally, AI helps us analyze player data and trends, enabling more targeted marketing campaigns and personalized customer interactions. By leveraging AI, we’ve been able to increase engagement, optimize our advertising strategies, and ultimately drive more excitement around our games. Artificial intelligence has also played a key role in streamlining numerous internal workflows, making day-to-day operations more efficient. We’ve used AI to assist with several administrative tasks such as writing job descriptions and postings, standardizing procedures, and even refining employee evaluations. By automating these tasks, we’ve saved time, reduced manual effort, and ensured consistency across our processes, allowing our team to focus more on strategic initiatives and innovation.
Avi Levy, Instant Marketing Director, Mifal Hapais (Israeli National Lottery)
I’ve used it to plan a new numbers game, but I mostly rely on it for new instant ticket designs when I have only a name and maybe a concept. It helps me visualize what the ticket should look like. Another important use is writing the game instructions. It corrects my grammar and sometimes suggests better wording. It’s the best assistant you can have.
Anonymous
I used it to write a presentation, leveraging data to create charts and graphs. Saved me three to four hours.
Anonymous
I would not say that it has helped in a significant way.
Anonymous
The most significant way artificial intelligence has helped is by writing code for Google Apps Script to automate repetitive tasks, freeing up time for other work. With successful prompt engineering, there’s virtually no limit to what can be accomplished. AI is a great starting point, especially if you’re unsure where to begin. It offers a perspective different from your own and allows you to explore methods you wouldn’t normally consider.
Quinn Dossett, VP, Marketing, Louisiana Lottery
Mainly from a copywriting perspective, we’ve used it very judiciously to sharpen writing for news releases, internal documents, and our retailer magazine, Exchange. I wouldn’t say it has “shaped our lottery”; rather, it has served as an additional tool in our creative writing toolbox.
Anonymous
Given the vast amount of public information available about the lottery industry, leveraging AI for routine sales and marketing research tasks—as well as economic forecasting—can be a tremendous time-saver. It’s too early to tell how much it will affect the industry, as we’re still waiting for final guidance from statewide leaders on the broad adoption of AI tools for day-to-day operational functions.
Anonymous
I’ve used it to write a presentation, leveraging data to create charts and graphs.
Anonymous
I like to run uncomfortable communications through ChatGPT. It removes the personal tone, making them sound more objective. I also use it a lot when completing evaluations.
We recently launched a chat feature in our player loyalty app. We’re now refining some of the responses to provide faster support for our players.
Anonymous
AI has shaped our lottery by supporting image generation, helping us understand and analyze big data, identifying player behaviors, and personalizing experiences.
Anonymous
I’ve used ChatGPT to help me conceptualize marketing copy ideas or generate image concepts for marketing and advertising collateral. ChatGPT serves as a springboard for idea generation, making it easy to explore options you might not have considered or to refine rough concepts. It has helped accelerate creative ideas for marketing campaigns.
King Hill, SVP, Business Development, Marcus Thomas Lottery Solutions
I could give you lots of examples here, but the most significant is how AI helps me explore new solutions to problems and, in the top-level answers, provides guidance on other facets of the subjects that I hadn’t considered. It literally saves weeks of time for every major topic I explore. We use artificial intelligence extensively throughout our lottery offerings, including a dashboard solution that comes with a data chatbot.
Emre Goksu, Account Manager, Real Money Gaming, Meta
AI serves my day-to-day work in time-saving ways through brainstorming, meeting prep, execution and follow-up, and presenting new ways of pitching solutions to various stakeholders. It’s as if I have my own salaried assistant, without the overhead cost!