Monica Bischoff, Product Manager, Kentucky Lottery We’re researching Fast Play enhancements for late 2026. These enhancements include adding a second progressive jackpot, extending our current progressive…
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Hayley Ross, Game Portfolio Manager, Florida Lottery In April of 2025, we enhanced our GROUPER® Sampler offering. The rollout was supported by a comprehensive marketing strategy…
Marisa Zimmerman, Chief Revenue Officer, Allwyn North America for the Illinois Lottery HotWins is the exciting new game from the Illinois Lottery, designed to transform lottery…
Brittany D’Haenens, Senior Director of Marketing, Hoosier Lottery We introduced a multi-channel marketing campaign to support the launch of Millionaire For Life™ centered around the tagline,…
By Spurrier Group We have all experienced it. We go to conferences, listen to keynotes about artificial intelligence (AI), sit through “breakthrough” sessions about the future—and…
Within the lottery industry, sales from Extended Play tickets remains one of the instant game category’s most important growth centers. Word-based formats in particular have delivered…
As the lottery industry continues to evolve and modernize, more U.S. jurisdictions are offering digital sales. While online sales channels are growing, player expectations are shifting,…
In 2025, Brightstar Lottery had the fastest growing iLottery customers in North America, embraced innovative technologies using AI, and secured significant future contracts. We sat down…
Reimagining Instant Play for a Social Audience As lotteries worldwide look for ways to reach new audiences, WestLotto has introduced a product that blends traditional instant…
At Pollard Banknote, we love a good Crossword game. Our history in the category dates back to 1994, when our Innovations team developed the industry’s first translucent…