Monica Bischoff, Product Manager, Kentucky Lottery
We’re researching Fast Play enhancements for late 2026. These enhancements include adding a second progressive jackpot, extending our current progressive jackpot odds, and launching new games. We were limited in 2025 as we had to focus on our central gaming system conversion, but we’re looking forward to what we find with our Research team and what we can do with Fast Play in 2026 and 2027.
In addition, we’re researching future Cash Pop enhancements, such as a $20 price point and an instant-win feature for retail purchases.
We introduced a wide variety of POS materials to support Millionaire for Life, including a media campaign and organic social. A Launch Box training was held for both the field and corporate teams, where we went in-depth into game specifics and opened the floor to discussion. We’ve also launched a media campaign titled “A Million Reasons to Play” that will run through the end of March.