Western Canada Lottery Corporation (WCLC), through a competitive RFP process, has partnered with Imagine Experience to launch an exciting new Scratch & Win ticket, THE GREAT…
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The latest episode of La Fleur’s Podcast, The Roles of Luck, is out now! Khalid Jones, Executive Director of the Virginia Lottery, joins Robert Tirloni and…
Mary Harville is wrapping up an exceptional 22-year run at the Kentucky Lottery, including the last five years as President and CEO. In that time, Kentucky…
Global 2025 Holiday Magazine Final
Lotteries have an intimate understanding of just how quickly social media posts can turn sour. Even a benign post sharing the good news about a big…
Industry expert and head of content development for the Brightstar iLottery Game Studios, Adele Lawton, sheds light on the nuanced processes, creative inspiration, and collaborative efforts…
Innovation means creating new things—new concepts, fresh mechanics, and new ways of engaging players. Achieving this is never easy. Across the iGaming landscape, thousands of studios…
The lottery industry stands at an inflection point. While digital transformation has revolutionized nearly every sector of entertainment and commerce, lottery operators face a uniquely complex…
Ahead of the fall Phoenix conference, La Fleur’s invited lotteries to submit their best ad spots and vote on the year’s standout creative. Four Fleurry winners…
Snow fell as commissioners, executive directors, marketing staff, finance personnel, agency partners, vendors, and I arrived at a beautiful resort in Vermont. It was the fall…