Amid a retail environment filled with competition for consumer attention—and wallets—lotteries face an urgent challenge: standing out at the point of sale. Great games and powerful…
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In today’s evolving lottery landscape, responsible play is no longer a feature that can be treated as optional. It is a business essential. As lotteries compete…
By lunchtime, the self-checkout section at Fry’s, the Kroger-owned Arizona supermarket chain, had been transformed. Atlas Experiences turned the space into a fully produced, high-energy game…
When Stacy Shaw joined the Oregon Lottery 13 years ago to lead the marketing team, winning awards for Responsible Gambling (RG) initiatives was not in her…
It may not be a product you can hold in your hand, but lottery field services is definitely something that can be felt—and enhanced. That’s exactly…
The Colorado Lottery announced that its Lakewood Claims Office will relocate to a new site within the Denver Regional Service Center on the Metropolitan State University…
The Mississippi Lottery Corporation announced the launch of the Mississippi Lottery Official app, available for download beginning today, Wednesday, Nov. 19 in both the Apple App…
On Black Friday, the Rhode Island Lottery hosted a dedicated in-person promotion at its Headquarters, where players could purchase a $20 Holiday Instant Ticket Gift Set…
The Colorado Lottery Commission has approved rule changes to permit online direct-to-consumer sales and credit card payments for lottery purchases, part of a broader modernization strategy…
The North Carolina Education Lottery is closing out the year with a slate of December player-engagement promotions tied to its Lucke-Rewards loyalty program. The flagship offer,…