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Each year, La Fleur’s Fleurry Awards celebrate North America’s best lottery advertising. Participating lotteries submit their spots and vote on the entries. Scores are averaged to…
By Frank Cecchini, Head of Lottery, Evoplay Lottery and iGaming markets are different; however, they reveal unique opportunities. Two worlds—both rooted in entertainment and excitement, yet…
By: Chris Shaban, Managing Director iLottery, Aristocrat Interactive The U.S. lottery industry continues to be an amazing engine of sustainable revenue, contributing $30 billion in FY24…
Standing out in an increasingly digital gaming market requires innovation, agility, and the ability to scale at speed. Cloud technology is emerging as the key differentiator,…
By Danielle Deats, Account Director at Cactus The lottery industry rarely gets the spotlight in marketing circles, yet beneath its often-misunderstood surface lies a surprisingly complex,…
EQL Games is pleased to announce its newest studio partnership with Decoy Interactive, marking its 25th studio addition to the iLottery Marketplace. Decoy Interactive, a company specializing…
It can be hard to teach players how to play a new game. For the Cash Pop™ launch, the North Carolina Education Lottery (NCEL) decided to…
Click to start playing! Can’t see it? Open in a new tab. As iLottery continues to slowly expand its footprint at lotteries across the U.S., many…
By Robert Tirloni, La Fleur’s Magazine When the pandemic broke out in early 2020, millions were sent home to work. Five years later, more and more…