Each year, La Fleur’s Fleurry Awards celebrate North America’s best lottery advertising. Participating lotteries submit their spots and vote on the entries. Scores are averaged to determine winners across ad-budget tiers, along with one overall champion. Below are the four winners selected by the lotteries. We also hosted a Player’s Choice award, outlined below.
Idaho Lottery
Sorry Santa
Massachusetts Lottery
Gingerbread Thieves
New Jersey Lottery
Shaq Jersey
South Carolina Education Lottery
South Carolina/Clemson Jackpot: The Regular
Player’s Choice Award
This year, we teamed up with Element54 to launch the Player’s Choice award. We interviewed 1,500 lottery players to see which ads they prefer. We’ll share the insights in a future article, but for now, congratulations to the Georgia Lottery, our inaugural winner.
Georgia Lottery Corporation
Holiday Scratchers – New Crib