As terminal-based products continue to grow and digital lottery accelerates, the U.S. draw games market is becoming increasingly portfolio-driven. While headline-grabbing jackpots remain powerful, sustained growth…
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Lotteries generate billions for good causes, but that impact can be surprisingly hard to communicate to stakeholders, and even harder to make it the first thing…
After spending 15 years in the world of lottery, I can tell you, wrapping your head around draw game mechanics can feel like trying to solve…
Beneath the towers of a medieval castle rising from California’s wine country, the ground shook as two armored knights on 2,000-pound horses thundered toward each other.…
When the New Hampshire Lottery set out to modernize its digital ecosystem, the vision extended well beyond launching individual products. The Lottery defined a clear set…
Atlantic Lottery is thrilled to have kicked off 2026 with the launch of our new rewards program, AL Rewards. The program is the first of its…
To get your copy of Brightstar’s new report on consumer trends that impact lottery, download at: BrightstarLottery.com/2026TrendReport. Across much of the past decade, Brightstar Lottery has…
Our industry has known for years that in-person conversations between customers and store clerks related to lottery, including topics like new games, jackpots, or winners at…
Karri Paavilainen, Vice President, Services, Brightstar Lottery, discusses Brightstar’s exciting new Game Recommendation Engine, which offers players personalized eInstant game recommendations via a game lobby. How…
By Frank Cecchini, Head of Lottery, Evoplay Designing a successful game historically required balancing distinct disciplines: mathematics, art and psychology, and technology. At the time, success…