The Colorado Lottery Commission has approved rule changes to permit online direct-to-consumer sales and credit card payments for lottery purchases, part of a broader modernization strategy aimed at aligning with consumer preferences for digital and cashless transactions.
“More and more consumers are not carrying cash, don’t go into convenience stores very often, and would prefer to do most of their shopping on their phone or online. And it’s our responsibility to make the lottery fit the needs of our players,” Colorado Lottery Director Tom Seaver said.
Governor Jared Polis expressed support for the modernization effort, emphasizing improved consumer convenience.