Hayley Ross, Game Portfolio Manager, Florida Lottery
In April of 2025, we enhanced our GROUPER® Sampler offering. The rollout was supported by a comprehensive marketing strategy that included digital channels, social media, and statewide POS placement. GROUPER Super Sampler benefited from the changes, realizing a $2.75 million (14%) increase in FY 2025 sales compared to FY 2024.
The $5 GROUPER® sampler now includes the following Quick Pick tickets: $1 PICK 4™ Straight, $3 FLORIDA LOTTO® with EZmatch™, $1 JACKPOT TRIPLE PLAY™, and a free $1 FANTASY 5®.
The $10 GROUPER® Super Sampler now includes the following Quick Pick tickets: $2 CASH POP™ (two $1 pops on one ticket), $2 FANTASY 5® with EZmatch™, $3 POWERBALL® with Double Play®, $3 FLORIDA LOTTO® with Double Play®, and a free $2 JACKPOT TRIPLE PLAY with Combo™.
We are currently developing a new draw game concept for introduction in early 2027. The product will replace $2 CASH4LIFE, and will incorporate key features of that game, as well as new enhancements that will make it bigger and better. The primary objectives are to maintain the $2 price point and lifetime prizes, while delivering a high-value proposition that attracts new and core players alike.