Brian Griesenbrock, Product Manager, Nebraska Lottery
The Nebraska Lottery launched Nebraska Pick 4 on September 21, 2025. The game’s performance is meeting our expectations with sales mirroring our Nebraska Pick 3 sales when it initially launched in May 2025.
To promote the launch of Nebraska Pick 4, a free ticket promotion was offered September 14 –20, during which Nebraska Pick 3 players were randomly awarded free $1 Nebraska Pick 4 coupons redeemable for two weeks after the game launched. A total of 19,898 coupons were distributed, and 80% of the coupons were redeemed, which was the best response of any of our pre-launch coupon offers. An eCoupon for a free Nebraska Pick 4 play for three draws was sent to MVP Club members at nelottery.com in January 2026. Currently this eCoupon has a redemption rate of 3%.
To support the launch of Millionaire for Life, we implemented a free ticket promotion that ran February 15 through February 21. During this promotion, Lucky for Life players were randomly awarded a free $5 Millionaire for Life quick pick coupons redeemable at any Nebraska Lottery retailer for two weeks after the game started. This initiative was designed to generate excitement, encourage trial play, and build awareness for the game.
Our marketing plans for the Powerball/NFL X’s and O’s game are currently in development. We are actively exploring strategies to leverage the NFL partnership and create engaging campaigns that highlight the unique features of this game.