Christian Hawley, Senior Marketing & Advertising Manager, Colorado Lottery & Danielle Deats, Account Director, Cactus Inc.
We understand how challenging it can be to drive awareness of a lottery’s beneficiary message without detracting from its core mission of selling tickets to generate revenue that supports all proceeds partners. The Colorado Lottery and their “Play On” platform has created more opportunities to weave conservation messaging into campaigns that also drive sales. While they have always supported proceeds with an annual campaign, they work to incorporate their outdoor conservation story wherever they can in their product campaigns.
Austin Conference 2022