DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/KELLY-CORTEZ-PA-Lottery-Influencer-Marketing-FINAL.pdf
A grown man in an elf costume running through the streets of Philadelphia giving out holiday-themed Lottery Scratch-Offs? Now, that’s engaging content! Learn about how the Pennsylvania Lottery has been utilizing influencers to leverage unique content that will break through during this busy time of year. With diverse content creators, we show how tickets can be used in fun and exciting ways to spread unexpected holiday joy to friends, family, acquaintances, or even strangers throughout the season.