In October, Scientific Games Corp. announced its purchase of Karma Gaming’s portfolio of interactive games, including second-chance games and eInstant games. The purchase, which was completed in June 2016, accelerates Scientific Games’ interactive strategy and product roadmap while further strengthening the company’s position to lead lotteries into the digital future.
“Through continuous R&D, the creation of more innovative games and promotions by our Digital Content Studio, and strategic acquisitions such as this portfolio of games from Karma Gaming, Scientific Games continues to expand our interactive business with products that help our lottery customers provide unique solutions to lottery players that help them to move seamlessly between the retail and mobile/online lottery entertainment experience,” said Jim Kennedy, EVP and Group Chief Executive of Lottery, Scientific Games.
Karma Gaming’s portfolio of high quality interactive games has been used by lotteries such as Italy’s Lottomatica and Loto-Québec in Canada, as well as the Minnesota Lottery, Georgia Lottery and Ohio Lottery in the U.S. In conjunction with the acquisition, Scientific Games has hired a number of game developers from Karma Gaming.
“As a trusted business partner, we understand the unique regulatory challenges lotteries have when it comes to mobile and internet offerings, and we know that lotteries have constraints on delivering innovative games and promotions that can continue to entertain and engage their players,” said Kennedy. “By providing consumer analytics, creative interactive games and promotions, loyalty programs, mobile apps and secure technology for the sale of eInstants and other games online, Scientific Games remains committed to helping lotteries continue to evolve.”
Kennedy said Scientific Games is currently the U.S. leader in interactive lottery solutions with 10 active loyalty programs and 13 mobile apps currently deployed. The company has created more than 600 websites for lotteries. Additionally, Scientific Games creatively enhances interactive games and promotions with more than 200 licensed sports, entertainment and pop culture brands.
“When the biggest lotteries in the U.S. look for interactive content, they look to Scientific Games,” said Kennedy, citing recent projects for lotteries in Arizona, Massachusetts, New York and Ohio.