Kambi Group plc and NOVOMATIC Lottery Solutions (NLS) have signed a MoU, with the mission to provide a powerful full-service gaming solution to government regulated lotteries. The service will combine NLS’s market leading lottery platform with Kambi’s state-of-the-art sports betting service.

“This alliance is a part of our ‘best of breed’ philosophy where combining two modern systems, deploying state-of-the-art technologies while exercising the inherent expertise of each, delivers world beating performance in highly competitive markets,” said Frank Cecchini, CEO, NLS.

Co-branded and marketed as “NLS Sports Betting – Powered by Kambi,” this unique, futuristic solution directly responds to the increasing demand for a superior and consistent user experience across all channels, including interactive gaming. Through their strategic partnership, NLS and Kambi will integrate the exceptional elements of each solution to bring lottery operators the optimum growth platform. This sophisticated product will empower lotteries to capitalize on changing player demographics and behaviors rather than being marginalized by technology limitations. The solution is another example of the NLS problem-solver commitment to customers.

“NLS is our ideal partner as we share a vision for growth and innovation within the lottery sector. The co-branded service will offer a modern, best-in-class solution. This competitive service gives government regulated lotteries the chance to leap ahead of the status quo, especially in interactive gaming across all verticals,” said Kristian Nylén, CEO of Kambi.

NLS and Kambi’s integrated solution will be showcased at the World Lottery Summit 2016 in Singapore in November.