“We are really pleased with the performance of our portfolio. Not only have we seen steady sales growth, but our player base levels have also seen some gradual uptick, which is unheard of these days. So from a product standpoint, we have the right formula. Where we need to adjust our marketing strategy is in the areas of channel development, improving our in-store presence and optimizing the product mix at each retailer. Evolutions in those areas will certainly help with sales—but they will also ensure our offering is more relevant and accessible to players and potential players.”—Merrill Fullerton, Manager, Marketing, Instant Games, Atlantic Lottery Corp.
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