“In January of FY19, we ran a successful tactical brand campaign ‘Find your match’ to promote nine new tickets that replaced the holiday lineup. We wanted to find a way to target light and casual players that may have received holiday tickets to discover more of what Scratch & Win has to offer all year round. Based off that success, we are refreshing this brand campaign around our new launches for September FY20 to encourage people to continue to ‘Find their match’ using striking personas to bring the tickets to life.”—Gladys Primeau, Category Manager, Instant Games, B.C. Lottery Corp.