“California is always working on new and innovative product ideas for our Scratchers games in order to keep players engaged and remain relevant in the marketplace. Our marketing and advertising strategy for 2020 will continue to build excitement with consumers around new Scratchers game launches while also promoting the product category more broadly to emphasize the variety of game styles and the overall enjoyment of playing a California Scratchers game.”—Whitney Alderson, Assistant Deputy Director, Marketing, California Lottery
