“We put a lot of thought behind the concept and marketing of our family of games. Our most recent family of games, the Electric Series, features a fun, retro-inspired concept that encourages players to grove along to their favorite retro-beats while having winning experiences with our Electric tickets. So far, this has proved to be a success. We’ve learned that engaging players through social media and digital ads have been a great way to reach new players and introduce them to lottery. We hope to replicate and build upon this strategy in FY’20.”—Stephen Cooke, Instant Product Manager, DC Lottery
