“This year, we’re introducing a $20 product in September that will tie directly into our Holiday family launching in late October. $5,000,000 LUCK, will uniquely transition throughout its life cycle to align with seasonality. We’ve forecasted our inventory so that in October it will depict a holiday scene that will allow us to market it with Holiday Luck games. By mid-January, when we project holiday sales to end, the scene will transition back into its mass market theme. This will allow us to carry advertising of the $20 through December and boast a $5,000,000 top prize offering through the holidays.”—Shelly Gerteisen, Director of Product, Florida Lottery
