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    You are at:Home»Magazine»Florida Lottery
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    Florida Lottery

    September 9, 20191 Min Read
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    “This year, we’re introducing a $20 product in September that will tie directly into our Holiday family launching in late October. $5,000,000 LUCK, will uniquely transition throughout its life cycle to align with seasonality. We’ve forecasted our inventory so that in October it will depict a holiday scene that will allow us to market it with Holiday Luck games. By mid-January, when we project holiday sales to end, the scene will transition back into its mass market theme. This will allow us to carry advertising of the $20 through December and boast a $5,000,000 top prize offering through the holidays.”—Shelly Gerteisen, Director of Product, Florida Lottery

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