“Everything starts with a strong product offering which can be expanded to a family concept. Our goal is to create a core stable of families we can insert into the lineup from time to time in addition to creating new families. Consumers have really taken to our Kentucky-themed games, such as Break Ft. Knox and Kentucky Millions. The creative for our Kentucky Millions campaign touched on Kentucky pride in the form of horses, basketball, Ali, Bluegrass music and Bluegrass. We won’t overdo it but we will continue that focus for 2020.”—Tom Delacenserie, President & CEO, Kentucky Lottery Corp.
