“In addition to our multiplier families, our customers have responded well to holiday-themed families. We vary the title, design, color and play mechanics from year to year to give the new tickets their own identity and make them attractive to our customers. We are in the process of testing several concepts to help shape our direction for the upcoming holiday season. We are doing a $1-$2-$5 winter ice family for holiday. But there are two additional games for holiday.”—Lauren Luttrell, Instant Product Manager, Massachusetts Lottery
