“We are hoping to utilize an iLottery cross promotion with the next scratch family of games launch! By doing so we can directly market both the iLottery and scratch right to players’ inboxes and iLottery accounts, promote both mediums in POS, radio, CRM, social and digital advertising, on our website, and on the scratch tickets themselves. This will help drive acquisition as well as reward existing players both online and at retail. The stars need to align on this one; if they don’t, it will be set to go for FY21.”—Kelley-Jaye Cleland, Director, Sales & Product Development, New Hampshire Lottery
