“The key for us in 2020 as it relates to family of games is to not overdo it. We are going from five family of games in FY19 down to four in FY20. We want to make sure that family of games maintain their relevance and excitement amongst our players, so we have reduced the frequency to avoid overexposing the concept to our players. By making this adjustment, we feel that it will increase the impact that these game launches have on overall sales through better retail penetration and a more focused marketing effort.”—Randy Spielman, Director, Product Development, North Carolina Education Lottery
