The Top Licensed Brands Report examines consumers’ favorite licensed brands’ instant games each year. La Fleur’s Magazine surveyed Atlas Experiences, Alchemy3, IGT, Pollard Banknote and Scientific Games for their blockbuster games as measured by total fiscal 2023 sales. Below is La Fleur’s Magazine FY23 Top 3 Licensed Brands Report by vendor:
Alchemy3
Skee-Ball keeps rolling up the score with players, as multiple lotteries have chosen to lean on this arcade classic for a second or even third time. The universally recognized brand ensures trial across multiple sales channels, including Keno and Fast Play, adding significant value for participating lotteries.
The resounding success of ‘My Lottery Dream Home’ at the New Mexico Lottery helped to name it the ‘Game of the Year’ at NASPL 2022 and led to the brand’s introduction by the New York Lottery in the spring of 2023. Leveraging the show’s charismatic host and enthusiastic embrace of lottery winners, My Lottery Dream Home games deliver a ‘feel good’ vibe that few other brands can boast. The future is bright for this great brand.
The power of nostalgia was on full display again in FY ’23 with the arcade classic Space Invaders. Arguably the most iconic arcade classic lottery game ever, Space Invaders continues to index above expectation. The added value the brand delivers through multi-channel applications fits perfectly within the game strategies for most lotteries.
Atlas Experiences
Atlas Experiences’ Living Lucky with Luke Combs national campaign was a resounding success, thanks to the flexibility built into the program. Over the last 18 months there have been 19 promotional executions in North America. All participating lotteries were able to align the brand with their specific product schedules, promotional objectives, and creative designs. Whether it was instant tickets, eInstant, Fast Play, or a player’s club promotion, all lotteries created a unique buzz from the partnership with Luke Combs.
The partnership with arguably country music’s biggest star allowed lotteries to leverage his influence and fan base, while his custom lottery messaging fostered the cross-pollination of music fans to lottery enthusiasts, introducing lottery to a new and younger demographic.
The integration of an augmented reality extension seamlessly enhanced lottery platforms, increasing player engagement through exclusive music-related content and personalized experiences.
The campaign’s social media impact surpassed expectations, with viral content generating widespread organic reach and engagement. By combining the power of music and lotteries, we communicated with a broader audience and sparked curiosity among fans from both categories.
IGT
Iconic brands and desirable second chance experiences deliver fun and sales.
Wheel of Fortune: A proven brand synonymous with fun, entertainment, winning and money, with nearly 100% brand recognition. With games launched around the globe and in multiple lotteries and gaming channels, it’s a true omnichannel star. Wheel of Fortune remains a tremendous success in lottery with worldwide brand affinity, beautiful ticket art, engaging second chance promotions, VIP trips, and immersive player experiences.
WWE: One of IGT’s newest brands is already a champ thanks to an extremely loyal fanbase, massive portfolio of ticket art featuring iconic WWE Superstars, and action-packed second chance promotions. Lotteries are bringing the action with WWE instant games that engage diverse age groups and cultural demographics.
IGT Slots: IGT’s vast library of casino-game content translates easily into vibrant instant games that are instantly recognizable to lottery and casino players alike, including hits like Day of the Dead™, Double Diamond™, and Sizzling 7™. Several lotteries leveraged IGT’s Infinity Instants™ technology to deliver an authentic player experience.
©2023 Califon Productions, Inc.
All WWE trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners. ©2023 WWE. All Rights Reserved.
©2023 DAY OF THE DEAD, DOUBLE DIAMOND, and SIZZLING 7 are trademarks of IGT.
Pollard Banknote
Our retro arcade collection continues to perform exceptionally well, achieving high scores again this year.
Frogger keeps hopping off store shelves, with a total of 55 launches in 32 markets! Lotteries continue to discover the enduring popularity of the charismatic amphibian, with recent first-time launches from the Maryland Lottery and the Hoosier Lottery, along with relaunches in several other markets.
The pieces keep falling into place for Tetris®, which reached its 24th instant game launch this year. Ontario Lottery and Gaming Corporation (OLG) launched its fifth iteration this year, and Loto-Québec its third, proving Tetris has staying power. With a new movie just released and the Tetris 40th anniversary in 2024, it’s the perfect time to leverage renewed interest in this iconic game.
Atari just turned 50, and we reinvented several of their classic games into successful lottery tickets! The brand’s robust game library overflows with exciting properties, making it perfect for multi-scene and Big Ticket™ games.
With the variety of titles available, our classic arcade brands are bursting with omnichannel opportunities—just press Start!
©Konami Digital Entertainment
Tetris ® & © 1985~2023 Tetris Holding. All Rights Reserved.
©2023 Atari Interactive, Inc. Atari and Atari logo are registered trademarks owned by Atari Interactive, Inc. All individual Atari game names and logos are trademarks or registered trademarks of Atari Interactive, Inc, or its affiliates.
![Scientific Games_FL-1531[5]](https://lafleurs.com/wp-content/uploads/2023/09/Scientific-Games_FL-15315.jpg)
![Scientific Games-NC-853[4]](https://lafleurs.com/wp-content/uploads/2023/09/Scientific-Games-NC-8534.jpg)
Scientific Games
From Scientific Games’ portfolio of 100+ licensed brands, MONOPOLY and LOTERIA continue as top performers in the lottery industry with THE PRICE IS RIGHT moving into the No. 3 spot in FY2023.
MONOPOLY is No. 1 in FY2023 generating $1.2 billion+ in retail sales. The latest addition, MONOPOLY Secret Vault gives players a chance to crack the code to Mr. MONOPOLY’s secret vault and win big! It’s a new, iconic experience for retail and digital games, exclusively from SG.
Authentic LOTERIA wins No. 2 with colorful, original Don Clemente images and traditional Latin American bingo-style play. In FY2023, LOTERIA game sales totaled $605 million+ at retail. SG recently introduced a LOTERIA Augmented Reality instant scratch game extension, bringing LOTERIA to life in a new digital experience!
THE PRICE IS RIGHT celebrated 50 years and SG set sales spinning! Lottery games in FY2023 racked up $324 million+ in retail sales with ten lotteries participating in the COME ON DOWN CHALLENGE Linked Game. This once-in-a-lifetime experience from SG takes place this September 2023 in Las Vegas.
LOTERIA™/©: Licensed by Don Clemente, Inc. 2023. All Rights Reserved.
MONOPOLY TM, ® & © 1935, 2023 Hasbro.
The Price Is Right: ®/© FremantleMedia Netherlands B.V. 2023.