“The Lucky Pik game show elevates traditional promotional programs by offering a dynamic and engaging mechanism for awarding prizes, whether it’s in the form of cash or merchandise. Atlas’ Lucky Pik game show platform can do it all,” says Jazzmina Redondo, Marketing Manager at Atlas Experiences. The company has integrated custom game shows into their promotional prize programs. They are designed to accommodate any theme or brand. Dubbed Lucky Pik, it introduces a unique element into the company’s offerings, turning even average in-person lottery promotions into a potentially viral, winner-awareness event.
The game show format is a natural extension for lottery promotions and injects a unique element into the company’s portfolio of program offerings. Lucky Pik’s ability to transform into a custom 3D digital creative connects with lottery players, sparking a wave of winner awareness that resonates far & wide.
Atlas Experiences unveiled Lucky Pik alongside the Florida Lottery for the Hawaii VIP Trip last year on the Big Island of Hawaii, and it was an immediate sensation. Players got immersed into the experience from the first selection, and it generated a palpable frenzy of excitement and buzz. The innovative format lent itself well to filming, resulting in months’ worth of captivating video content for the lottery.
Since its initial success, Lucky Pik has evolved into three distinct versions, offering Single-Round game play for 50 lottery players to Last Man Standing Competition for 10 lottery players, each tailored to better align with the unique objectives of different lotteries. As Redondo emphasizes, “Our technology is adaptable and flexible, capable of accommodating various play styles, which ultimately allows us to customize the game show format to meet our clients’ specific needs.”
The Lucky Pik Lineup
The Single-Round Competition allows all players to randomly play and select from lucky tiles on the gameboard. Players select at random a lucky number to represent them in the game show, when their lucky number is randomly selected each player picks one number from the gameboard and the system will reveal the cash prize that was randomly placed behind each tile. The prize structure is completely customizable. Prizes could range from $250 to $1,000,000.
The Arizona Lottery is using the same format for their Hawaii Dream Getaway prize package, which takes place in December 2023, where $50,000 in cash prizes will be awarded, and each player will have the chance to win up to $10,000.
The Multi-Round Competition promises an extended journey with escalating excitement. The first round is similar to the Single-Round Competition, but instead of immediately winning a prize, lucky players advance to the next round, where the prizes are more substantial.
The Maryland Lottery used this format for their ten, 50th Anniversary Cash Bash winners in September 2023. At the end of the first round, five winners won $10,000, and only five people advanced to the next round. After the second round, 4 winners won $25,000 and one lucky winner selected the Final Round tile. For the third and final round, Atlas collaborated with SCA Promotions for a chance to win $5,000,000 and the finalist will win a minimum of $100,000 after making multiple selections from a range of numbers. “We have a gameshow-style event every September at the Maryland State Fair, but we wanted something a little extra attached to it this time because it was our 50th anniversary. Atlas Experiences definitely provided that for us. The production value they brought to bear went beyond what we could have done on our own. It gave the participants a memorable experience, and the format built up quite a bit of suspense before we found out who the big winner was going to be and how much she won. It was an excellent way to wrap up our 50th anniversary celebration,” said Maryland Lottery and Gaming Director John Martin.
Contestant Interaction
Understanding the preferences and expectations of players is crucial to the success of these events. The Atlas Experiences team meticulously plans each event to guarantee a balance of excitement, winning moments, and enjoyment for all players.
One of the challenges in orchestrating these live game shows is managing the interactions between the host and players. The role of the host, assumed by Derek Gwaltney, CEO and Founder of Atlas Experiences, is crucial in creating a seamless and engaging experience. He superbly balances the timing of the interaction with the players’ emotions. If a player is removed from the game or wins a lower-tier prize, he revives their excitement by enthusiastically focusing on the positives. It helps maintain the event’s momentum and keeps everyone engaged.
Future Fortunes
Atlas Experiences is only beginning to scratch the surface of what Lucky Pik has to offer. Their team is considering new formats, enhanced graphics, new venues, and even virtual executions.
Atlas has joined forces with National CineMedia (NCM—a cinema advertising company) to further expand the company’s offerings in the digital space. “As we continue to create new partnerships, I see NCM being an instrumental partner for our game shows as we look to continue to innovate the engagement of lotteries with their audiences,” Gwaltney reveals.
As they enter a new chapter, Atlas is continuing to push the boundaries of what is possible with new partnerships. There is a sense of excitement and anticipation for what the future holds.