We proudly announce that the Massachusetts State Lottery has emerged as the ultimate Fleurry Madness: Scratchers Design Tournament Champion! The “Billion Dollar Extravaganza” ticket from the Massachusetts Lottery has emerged as the clear winner in the Fleurry Madness Tournament.
Link to complete post-tournament wrap-up here.
The British Columbia Lottery Corporation (BCLC) has launched a new advertising campaign for its PlayNow Sports brand titled “Picture Them Naked.” The campaign, developed in partnership with agency One Twenty Three West, aims to bring a lighthearted and less intimidating approach to sports betting advertising. In a 30-second spot, athletes from various sports are depicted competing in the nude, with the message being that PlayNow Sports has “nothing to hide.” The campaign seeks to reduce intimidation and make sports betting more approachable for users. It will run across TV, online, and social media channels.
The North Carolina Education Lottery has reached a significant milestone by raising over $1 billion in a single year for public education programs in the state, making it one of only 10 groups in the U.S. to achieve this feat, while also surpassing the $10 billion total raised since its inception in 2006.
New Jersey’s Attorney General, Matthew J. Platkin, has released the results of a study examining gambling prevalence in the state, indicating a decrease in high-risk problem gambling and an increase in online-only gamblers, among other findings, with the aim of improving support for those facing gambling issues and informing policies to minimize problem gambling risks. In addition to the traditional brick-and-mortar casinos, online gaming operations, and sports wagering overseen by DGE, the 15 activities in the report include lottery tickets and instant scratch-off tickets, overseen by the New Jersey Lottery Commission.
“The New Jersey Lottery is invested in responsible gaming principles, and committed to the prevention of underage and problem gambling,” said James Carey, NJ Lottery Executive Director. “We work hard to ensure a fair and safe gaming experience that protects players from adverse gambling consequences. Our responsible gaming program is strengthened by our partnership with the Council on Compulsive Gambling of New Jersey. Additionally, we receive third-party review by the World Lottery Association, requiring continuous improvement of our day-to-day responsible gaming operations and programs.”
Link to full study here.
NeoGames, a provider of iLottery and iGaming solutions, has launched its premium eInstant games in Canada through a partnership with Atlantic Lottery (AL). This is NeoGames’ first pure digital content partnership in Canada. AL will now offer a range of NeoGames’ award-winning games to its players, expanding its digital gaming offerings.
Link to complete article here.
The West Virginia Lottery Commission has imposed a $7,000 civil penalty on Gamewise, a sports gaming company operating mobile and online sports betting for Delaware North, owner of Wheeling Island Casino. The penalty was issued for contacting potential players by email who had previously self-excluded from receiving promotional information. While Gamewise self-reported the marketing mistake to the West Virginia Lottery in late August, it took the company 45 days to notice the problem. The commission fined Gamewise $100 for each of the 70 people contacted in violation of self-exclusion rules.