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Welcome to the debut edition of La Fleur’s Magazine’s Advertising Brief, your essential source for the latest in lottery advertising. From captivating TV spots to influencer-driven campaigns, we’re here to uncover the strategies driving excitement and engagement in the lottery industry.
Now available weekly. Subscribe to our newsletter on LinkedIn or visit lafleurs.com to stay ahead in the world of lottery marketing.
Commercial TV Advertisements
The Massachusetts State Lottery debuted a 15-second Super Bowl commercial featuring its new $50 scratch ticket game, “Lifetime Millions.”
The “Get the Ticket” commercial by Pennsylvania Lottery promotes their new $30 game called “$100 or $1,000.”
The “Multiply The Cash Stunt Doubler” commercial by the North Carolina Education Lottery (NCEL) introduces their new scratch-off game called “Multiply the Cash.”
The “Release the Blitz with Cash Blitz Scratch-offs” commercial by the Hoosier Lottery promotes their Cash Blitz Scratch-offs.
The commercial for scratch cards by SACHSENLOTTO presents an invitation to play their official scratch cards available on their website (www.sachsenlotto.de) or via the SACHSENLOTTO app.
Social Media Advertisements/Influencer Posts
In this post created by siryacht in collaboration with the Ohio Lottery, the influencer shares a lighthearted video reel where he drinks a bottle of water for every score made during the Browns/Bengals game. The caption humorously reminds viewers to know their limits, even with something as innocuous as drinking water, while also promoting responsible gaming with the hashtag #KeepItFunOhio and acknowledging the partnership with the Ohio Lottery with the hashtag #OHLotteryPartner. The post garnered 2,310 likes and 39 comments.
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FM100ktex in collaboration with the Texas Lottery, the influencer shares their experience purchasing Power Blitz scratch-off tickets.
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Lotteries and lottery marketers are invited to submit their TV commercials, social media ads, and influencer posts for consideration to be included in the Advertising Brief. Selected content is at the publisher’s discretion. All submissions can be sent to Jessica Parker, Senior Editor at jessica@lafleurs.com.