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“Treasure Play – Win Instantly!” by the Montana Lottery, shared on February 16, 2024
The ad entices viewers with instant winnings through Treasure Play Games available at select taverns and casinos in Montana. Real winners like Jerry, who won $880,000, are featured, highlighting the excitement and local appeal of the game with favorable odds and substantial jackpots.
“Gold Pursuit” by OLG premiered on February 21, 2024
This ad from TAXI Montreal and TA2 Sound + Music creatively highlights the hunt for treasure with only 50 top prizes in Ontario. With each store depicted as a potential gold mine, viewers are urged to act fast to find their $100k. It’s a concise and exciting invitation to join the pursuit for instant wealth.
“Idaho Lottery 35th Anniversary” by the Idaho Lottery was posted on February 21, 2024
The ad promotes the release of three new scratch tickets to commemorate the Lottery’s 35th anniversary. Additionally, it introduces a new second-chance rolling jackpot, adding another layer of excitement to the celebration.
OPAP’s latest campaign, “Feasible Flights of Fancy,” released on March 4, 2024
The ad showcases the imaginative potential of Eurojackpot winnings. Crafted by The Newtons Laboratory and directed by Danny & Loco through Filmiki, it depicts whimsical scenarios like “Moondunking” and “Spinning House,” where individuals realize their wildest dreams thanks to OPAP’s generous jackpots. By tapping into creative storytelling, these ads aim to captivate audiences and highlight the excitement of winning big with Eurojackpot.
“Spinning House”
“Moondunking”
Svenska Spel introduces the “Keep Life Dreamy” campaign, launched on March 1, 2024
The ad aims to inspire Swedes with the iconic ’70s hit “Dreamer.” Directed by Hanna Maria Heidrich and created with NORD DDB, the film celebrates everyday dreamers and encourages a positive outlook on life. By focusing on the emotional benefits of dreaming rather than just winning, Lotto aims to instill hope and imagination in its audience. The campaign will be visible nationwide across various channels, emphasizing the value of keeping dreams alive and reminding viewers of the endless possibilities.
Lotteries and lottery marketers are invited to submit their TV commercials, social media ads, and influencer posts for consideration to be included in the Advertising Brief. Selected content is at the publisher’s discretion. All submissions can be sent to Jessica Parker, Senior Editor at jessica@lafleurs.com.