UNITED STATES
Arizona Lottery
“Holiday Scratchers® | Arizona Lottery,” posted on October 1, 2024, promotes its holiday tickets as the perfect seasonal gift, offering cash prizes up to $10,000 and a chance to win a dream trip to Hawaii. The ad celevrates joy, giving, and shared experiences.
California Lottery
“Hide-N-Seek | California Lottery,” posted on November 19, 2024, delivers a playful and heartwarming ad showcasing holiday scratchers as fun, unexpected gifts, featuring a couple’s lighthearted game of hiding tickets in creative places to “Give the Gift of Play.”
Colorado Lottery
“Holiday Scratch – Coffee | Colorado Lottery,” posted on November 1, 2024, promotes holiday scratch tickets as the perfect seasonal gift. It uses a lighthearted coffee shop setting to highlight the joy and simplicity of gifting scratch tickets.
Connecticut Lottery Corporation
“Holiday Gift Better | CT Lottery,” posted on November 12, 2024, encourages gifting holiday scratch tickets over traditional presents, emphasizing the chance to win cash and featuring a second chance promotion to add extra excitement this season.
Florida Lottery
“New Holiday Scratch-Offs | Florida Lottery,” posted on November 4, 2024, promotes its Holiday Blowout scratch-offs and “5 games in one” as the perfect seasonal gift, blending humor, festive visuals, and a focus on education contributions.
Georgia Lottery Corporation
“Holiday Scratchers | Georgia Lottery,” posted on December 5, 2024, promotes its holiday scratchers as the perfect festive gift. It highlights the excitement of winning up to $3 million and encourages players to “share the joy” this season.
Hoosier Lottery
“It’s Scratch-Off Season | Hoosier Lottery,” posted on November 20, 2024, encourages spreading holiday cheer with holiday scratch-offs, positioning them as the perfect gift for friends and family during the festive season.
Idaho Lottery
“Holiday Scratch – Joy Worth Sharing: Sorry Santa | Idaho Lottery,” premiered on November 26, 2024, delivers a playful and festive ad featuring holiday scratch tickets as joyful gifts, with a lighthearted twist that even Santa can’t resist.
Illinois Lottery
“It’s Giving Season | Illinois Lottery,” posted on November 1, 2024, highlights holiday instant tickets as versatile gifts for everyone. It uses a playful jingle and festive visuals to emphasize the joy of gifting and a variety of tickets at every price point.
Iowa Lottery
“Cash Prizes Are Coming to Town | Iowa Lottery,” posted on November 21, 2024, introduces its holiday scratch and InstaPlay tickets. It features a festive VIP Club promotion with over $1 million in prizes up for grabs to make the season extra exciting.
Kentucky Lottery Corporation
“Tis the Season! | Kentucky Lottery,” posted on November 7, 2024, promotes its holiday games as the perfect festive gift, combining cheerful visuals and a message of gifting the chance to win big prizes.
Maine Lottery
“Elves: Holiday TV Spot | Maine Lottery,” posted on December 11, 2024, uses humorous elf commentary to encourage gifting Maine Lottery holiday tickets to others and oneself. It also highlights the Secret Santa promotion for additional chances to win great prizes.
Massachusetts Lottery
“Gingerbread Cookies Coming to Life? | Mass State Lottery,” posted on December 3, 2024, adds a whimsical twist to its holiday campaign, promoting new scratch tickets with over $177 million in total prizes and emphasizing the magic of the season with playful visuals and excitement.
Michigan Lottery
“Holiday Instant Games | Michigan Lottery,” posted on November 19, 2024, highlights holiday instant games as fun and easy gifts for adults, combining humor and a festive tone to position them as the perfect way to bring wonder back to the holidays.
Minnesota Lottery
“Office Exchange | Minnesota Lottery,” posted on November 15, 2024, playfully promotes holiday scratch games as perfect gifts for office exchanges, encouraging viewers to pick up extras for themselves while spreading festive cheer.
Missouri Lottery
“Thinking Cap | Missouri Lottery,” posted on November 26, 2024, humorously promotes holiday scratchers and draw games as the perfect solution when you’re stumped for gift ideas, framing them as “the gift of possibility.”
Montana Lottery
“Easy Gifting | Montana Lottery,” posted on December 2, 2024, promotes its holiday scratch tickets as the ultimate Montana-made gift under $50, blending humor and festive charm to position them as perfect surprises for the “grownups on the nice list.”
Nebraska Lottery
“Ask Santa | Nebraska Lottery,” posted on November 25, 2024, humorously promotes its Lucky Star holiday scratch tickets as the ultimate stocking stuffer, with Santa endorsing them as a fun and festive gift idea.
New Hampshire Lottery
“Rudolph Rides Again | NH Lottery,” posted on November 26, 2024, features holiday games as festive, easy-to-give gifts. It uses playful visuals of reindeer taking a night off while the lottery delivers seasonal fun.
New Jersey Lottery
“Holiday Cheer Made from Scratch | New Jersey Lottery,” posted on November 4, 2024, is a whimsical ad showcasing holiday scratch-offs as joyful gifts. With price points from $1 to $10 and prizes up to $500,000, the ad captures the magic of giving with a playful, festive tone.
New York Lottery
“Holiday Window | New York Lottery,” posted on November 4, 2024, highlights holiday scratch-off games as the perfect gift with a chance to win up to $1,000,000, using festive visuals and the tagline “Your ticket to winning the season.”
North Carolina Education Lottery
“Gift Endless Joy This Holiday Season | NC Education Lottery,” posted on November 5, 2024, promotes holiday scratch-offs as the perfect festive gift with over $85 million in prizes. It blends cheerful visuals and a sense of urgency with “before they’re gone.”
Ohio Lottery
“Holidaze – Multiply | Ohio Lottery,” posted on November 11, 2024, uses playful humor and wordplay to promote its holiday scratch-offs. It highlights top prizes up to $2 million, multiple game options, and a second chance feature for added excitement during the season.
Pennsylvania Lottery
“Happy Holidays! | Pennsylvania Lottery,” posted on November 1, 2024, delivers a nostalgic and heartwarming ad. It showcases scratch-offs as the perfect holiday gift. It features familiar characters and festive scenes to celebrate the “Nicest Time of the Year.”
South Dakota Lottery
“Jolly Good Fun! | South Dakota Lottery,” posted on December 2, 2024, delivers a playful and humorous holiday ad featuring Santa’s frantic scramble for scratch tickets, emphasizing their popularity as a fun and festive gift for the season.
Virginia Lottery
“Good Spirits | Virginia Lottery,” posted on December 4, 2024, highlights its holiday scratch-offs as a festive way to spread cheer, using a warm and uplifting tone to capture the joy of giving during the season.
West Virginia Lottery
“Winning Wonderland | West Virginia Lottery,” posted on November 14, 2024, promotes its holiday scratch-offs with prizes up to $25,000 and a second chance drawing. It combines festive visuals and the magic of winning to highlight the season’s excitement.
Wisconsin Lottery
“Make Someone’s Day | Wisconsin Lottery,” premiered on October 25, 2024, introduces holiday scratch games with prices from $1 to $20 and top prizes up to $100,000, positioning them as easy, last-minute gifts for everyone on your list.