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“Allwyn x Formula 1 Partnership” by Allwyn, posted on February 11, 2025, announces Allwyn as an Official Partner of Formula 1, integrating the lottery brand with one of the world’s most high-profile sports properties. The ad highlights how Allwyn is leveraging this global partnership to enhance brand visibility, align with high-energy entertainment, and expand engagement across international markets.
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“Women in Country Music Getaway” by the Pennsylvania Lottery, posted on February 1, 2025, promotes the Lady Luck Scratch-Off and its second-chance drawing featuring a Martina McBride VIP concert experience in Pigeon Forge, TN. The campaign blends celebrity endorsement with experiential rewards, leveraging McBride’s star power and country music’s strong fanbase to drive engagement and second-chance participation, with a top cash prize of $500,000.
“Multiply the Money Scratch-offs” by the Hoosier Lottery, posted on February 4, 2025, promotes the Multiply the Money scratch-off series, featuring multiple ways to win and a second-chance promotion for up to $5,000. The ad uses humor and a playful fishing theme to highlight the excitement of multiplier mechanics, reinforcing how engaging visuals and storytelling can enhance scratch-off promotions.
“Play Lucky for Life” by the Kentucky Lottery, posted on January 31, 2025, promotes Lucky for Life, where players can win $1,000 a day for life. The ad emphasizes the game’s life-changing prize potential with a simple, compelling message, reinforcing its long-term value while also tying into the Lottery’s contributions to grants and scholarships.
“KENO Is Always Fun Your Way” by the Ohio Lottery, posted on January 31, 2025, promotes KENO with a flexible play style, allowing players to choose their wager, pick numbers freely, and add a BOOSTER for up to 10X winnings. The ad highlights customization and frequent draws, positioning KENO as an engaging, player-driven game that offers multiple ways to win.