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“$2,000,000 Extreme Cash” by the Ohio Lottery, posted on March 24, 2025, promotes the Extreme Cash Scratch-Off with a top prize of $2 million and over $38 million in total prizes. The ad uses over-the-top humor and a larger-than-life scratch-off setup—complete with monster truck tires and air horns—to amplify the excitement around the EXTREME symbol, which wins all 20 prizes.
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“Denver Nuggets Scratch – Play by Play” by the Colorado Lottery, posted on March 3, 2025, launches the Denver Nuggets Scratch ticket with a top prize of $50,000 and 25 themed prizes of $5,280. The ad delivers rapid-fire sports commentary over a mundane morning routine, blending sharp humor with team branding to create a standout, highly entertaining promotion.
“Bucks N’ Trucks | Idaho Lottery” and “Truck$ & Buck$ | Nebraska Lottery” both rev up excitement with 2025 Ford F-150 promotions, but each puts its own regional spin on the prize.
Idaho Lottery’s “Bucks N’ Trucks” scratch ticket offers two instant truck wins plus a third via second chance, each paired with $10,000 cash, blending aspirational appeal with added value.
Meanwhile, Nebraska Lottery’s “Truck$ & Buck$” ad takes a lighthearted approach, reminding viewers that everyone across the state would love to win a new Ford F-150—and maybe they should take separate cars to the retailer just in case!
Together, the campaigns show how different lotteries can tap into the universal appeal of a big-ticket prize with local flavor and humor.
“Celtics Banner 18” by the Massachusetts State Lottery, posted throughout March 2025, promotes the Celtics Banner 18 instant ticket with a $1 million top prize and second-chance drawings for exclusive team experiences. The campaign features multiple NBA champions—Cedric Maxwell, Brian Scalabrine, and Eddie House—each delivering their own comedic spin. By combining celebrity nostalgia, team pride, and humor across ad variations, the Lottery keeps the promotion fresh while deepening engagement with Celtics fans.