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“Know the Odds” by the Ohio Lottery, posted on March 10, 2025, uses a man-on-the-street myth-busting format to educate players about lottery odds. Featuring real participants and rapid-fire Q&A, the ad blends humor with responsible gaming messages to debunk common misconceptions.
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“How I Spent” and “Second Chance” also by the Ohio Lottery, both posted in March 2025, use testimonial-style storytelling to showcase real winners and how they used their prize money—from guitars and cars to caring for loved ones. The ads emphasize trust, relatability, and the added value of second-chance promotions.
“What is it like to be a $1,000,000 Lottery Winner?” by the Massachusetts State Lottery, posted on March 24, 2025, features real-life Celtics Banner 18 winner Charles Clemons sharing his reaction to hitting the $1 million jackpot. The ad uses an unscripted, emotional tone to bring authenticity to the player experience.
“Real Winners – OLIVIER & SERGINIA” by Loto-Québec, posted on February 17, 2025, spotlights real lottery winners through humorously exaggerated personal stories. Whether dodging calls in Santorini or name-dropping local celebrities, both spots playfully balance fantasy and fact to showcase the joy of winning.