Instead of running traditional TV ads, the Oregon Lottery creates long form digital video on a pretty regular basis. “We’ve made the strategic decision to be on TV less,” explained Shad Barnes, Senior Manager, Digital Marketing, Oregon Lottery.
Generally, the long form digital video is beneficiary-based content for the lottery. Recent examples include:
Oregon’s North Coast Food Trail – https://youtu.be/lLQHkhr5dE0
Oregon Teacher of the Year 2021 – https://youtu.be/-STHZrQ_9dI
LaGrande Downtown Revitalization – https://youtu.be/yvrkVYt-VAM
The lottery’s Teacher of the Year video is something the lottery does every year as a part of ongoing brand work .In Oregon, 53% of the lottery’s transfers fund education. “This has become a very nice way for us to put a ‘face’ on all of that funding,” said Barnes
The Oregon Lottery will be launching new beneficiary videos in late summer.